Zing Curry Pastes – Branding & Packaging

With so many Indian & Thai curry pastes on the market it’s a challenge to launch a new range that will stand out. Shelves are dominated by ethnic looking packaging containing bland, mass made, long-life pastes. In contrast Z!ng is made from fresh ingredients. The packaging design needed to deliver all the fresh taste cues through a vibrant, modern design which justifies a premium price point.

Zing Curry Paste Packaging Design
Zing Curry Paste Logo Design
Zing Curry Paste Packaging Design
Zing Curry Paste Packaging Design
Zing Curry Paste Packaging Design
Zing Curry Paste Packaging Design
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