Zing Curry Pastes – Branding & Packaging
With so many Indian & Thai curry pastes on the market it’s a challenge to launch a new range that will stand out. Shelves are dominated by ethnic looking packaging containing bland, mass made, long-life pastes. In contrast Z!ng is made from fresh ingredients. The packaging design needed to deliver all the fresh taste cues through a vibrant, modern design which justifies a premium price point.