![Zing Curry Paste Packaging Design](https://cdn.myportfolio.com/80cf93d4-b283-452f-aa33-ed0a62a88632/f2e53765-3f55-4fd0-aabf-1980e06e5054_rw_1920.jpg?h=19a5a59eb6fb1d86a93d3a0b7e22be79)
![Zing Curry Paste Logo Design](https://cdn.myportfolio.com/80cf93d4-b283-452f-aa33-ed0a62a88632/f5004209-9a8e-4232-9262-5f45f903f64f_rw_1920.jpg?h=907ab6a07aaa98837f7f287485857748)
![Zing Curry Paste Packaging Design](https://cdn.myportfolio.com/80cf93d4-b283-452f-aa33-ed0a62a88632/821ddeb4-5b19-46d1-ba26-32c52bbc66df_rw_1920.png?h=207ee4a9e0e3f7c34d58ba42f3cfaa46)
![Zing Curry Paste Packaging Design](https://cdn.myportfolio.com/80cf93d4-b283-452f-aa33-ed0a62a88632/67ae1dbb-1ed4-4505-920c-bf1775b3e0c0_rw_1920.png?h=faf2efe7d162a205575d7371cc796957)
![Zing Curry Paste Packaging Design](https://cdn.myportfolio.com/80cf93d4-b283-452f-aa33-ed0a62a88632/60c3e1db-0832-4b18-88b6-80bd14ab246a_rw_1920.png?h=36a3724677435bf885b2741b19c02c55)
![Zing Curry Paste Packaging Design](https://cdn.myportfolio.com/80cf93d4-b283-452f-aa33-ed0a62a88632/3e32ad90-ea22-4636-8923-288d9e113b28_rw_1920.png?h=c26692adbc696fccdfc30294ad978367)
With so many Indian & Thai curry pastes on the market it’s a challenge to launch a new range that will stand out. Shelves are dominated by ethnic looking packaging containing bland, mass made, long-life pastes. In contrast Z!ng is made from fresh ingredients. The packaging design needed to deliver all the fresh taste cues through a vibrant, modern design which justifies a premium price point.