The European Oat Millers headed by Bill Jordan (Jordan’s Cereals) wanted to launch a new and unique brand of cereal. Unlike its competitors, this new brand would be the only one to carry the accreditation of being ‘Fair to Nature’. They needed a distinctive name and brand presence that would stand out in a sea of natural, healthy looking products.
The new name ‘Wild’ not only clearly delivers the sentiment of the brand story but also gives license to do things differently. Surreal Farmers with fruit and nut heads provide the cut through that the packaging needs on a competitive supermarket shelf.