As one of the countries leading accountancy firms PKF Francis Clark need to ensure they attract only the most talented staff. They wanted a campaign that would appeal to both experience professionals and trainees.
After conducting internal research with partners and staff it became clear that the firm needed to build it’s reputation as the most credible employer outside London. Working alongside copywriter Lloyd Peters a campaign line was born – ‘The place for your career’. The line not only refers to the company but also it’s enviable location in the South West. A distinctive visual style was developed to further promote it’s beautiful location.