Hedrin is the UK’s no.1 selling brand of head-lice treatments. It’s owners, Thornton & Ross, were keen to grow the brand by launching a new product. The new product, ‘Treat and Go’ is unique because the solution is hardly noticeable on hair. This means it can be quickly applied and then left to work, allowing children to play. My brief was to retain synergy with the parent brand while clearly delivering the unique message about letting children play.