First Drinks wanted to increase sales of Grant’s whisky through an on-pack promotion. The offer gave consumers vouchers worth £10 to spend with Findmypast. The partnership built on Grant’s five generation family history by enabling consumers to research their own family tree online.
The promotional packaging design needed to bring to life the brand’s heritage and catch the consumers eye by clearly communicating this great offer. The promotion performed exceptionally well, picking up two Golds and a pair of Bronze awards at the Institute of Promotional Marketing’s annual award ceremony.
This packaging was designed while working for Bray Leino. William Grant & Sons Distillers Ltd. are not a client of Archer Studio.