SHS wanted to re-launch Woody’s vodka coolers for the Canadian market. The brand was looking tired. They needed to attract a younger, female target audience by using a more premium and contemporary looking design.
Each flavour in the range is made with real fruit and triple distilled vodka, qualities which weren’t being delivered through their previous packaging.
To embrace the drinks fruitiness, a dynamic fruit peel shape was created. Along with the new curvy shape, bright colours and flowing typography were added to connect with Woody’s new younger female drinkers.
This packaging was designed while working for Bray Leino. SHS are not a client of Archer Studio.