SHS wanted to re-launch Woody’s vodka coolers for the Canadian market. The brand was looking tired. They needed to attract a younger, female target audience by using a more premium and contemporary looking design.
Each flavour is made with real fruit and triple distilled vodka, they also have distinctive vibrant colours. My brief was to come up with a design that would embrace this inherent fruitiness.
This packaging was designed while working for Bray Leino. SHS are not a client of Archer Studio.