In 2001, Joe Sillett found a 10-year-old cricket bat in the back of his garage. Unfortunately, part of the bat had been infected with woodworm and Joe’s father, Bob, had to sand down the infected area to create a more curvaceous shape. Joe liked the feel of the reshaped bat and the following week, he hit an unbeaten 142 with it. A product design and brand name were born.
I was lucky enough to be asked to design the logo for this unique new cricket company. It needed to compliment the ‘Woodworm’ name and have the potential to become iconic.