Cuvana Rum Beer Packaging & Press Ads

SHS Drinks wanted to launch a new rum flavoured beer that would connect with a young and experimental target audience. They needed to give their new brand a background story that would create interest and depth. As a rum producer, Cuba was an obvious choice. Out of it came a name and design which takes influence from beautifully ornate cigar labels. This packaging was designed while working for Bray Leino. SHS are not a client of Archer Studio.

Cuvana Rum Flavour Beer – Packaging Design by Archer Studio
Cuvana Rum Flavour Beer – Packaging Design by Archer Studio
Cuvana Rum Flavour Beer – Packaging Design by Archer Studio
Cuvana Rum Flavour Beer Campaign by Archer Studio
Cuvana Rum Flavour Beer Campaign by Archer Studio
Cuvana Rum Flavour Beer Campaign by Archer Studio

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