SHS Drinks wanted to launch a new rum flavoured
beer that would connect with a young and experimental target audience. They needed to give their new brand
a background story that would create interest and depth.
As a rum producer, Cuba was an obvious choice. Out of it came a name and design which takes influence from beautifully ornate cigar labels.
This packaging was designed while working for Bray Leino. SHS are not a client of Archer Studio.